Geobrand Trademark And Brand Abuse Monitoring

What is GeoBrand?

Powered by WatchMouse, GeoBrand monitors pay-per-click (PPC) ads on Google, Yahoo!, and Bing in over 30 countries to assist in identifying online trademark and brand abuse.

Watch the short slideshow below for an introduction to GeoBrand.

Unlike other products, GeoBrand monitors the major search engines worldwide and delivers highly filtered results in an easy-to-use, web-based console. It allows you to:

Proactively monitor and manage all of your trademarks online
Easily access brand and trademark abuse reports
Receive daily email alerts
Supply legal documentation when you need to take action on identified cases
Add another source of revenue via online monitoring service

How does GeoBrand work?

GeoBrand monitors international search engine results, performing actual tests in 30 major countries.

GeoBrand has a smart filtering mechanism to deliver the most pertinent brand abuse cases with the lowest number of false-positives.

Summary of the findings is sent via daily email.
Full results are available via a clean web-based console that can be operated by the trademark owner or IP specialist.
This console allows for easy management, clear reporting and stores evidence of the brand abuse which is needed when filing complaints or taking legal action.

Click on the screen shot below to see a sample report using the search term "BMW"

GeoBrand Offers

Identification of PPC advertisements in Google, Yahoo! and Microsoft Bing
Detection of unique PPC results from over 30 countries
Smart filtering technology that delivers the most relevant brand abuse cases
A clean, web-based console for easy management and reporting
Brand reputation management at a low cost
Powered by WatchMouse, a global leader in watching over online business

What can I do about Brand Abuse?

The recent European court case involving Louis Vuitton and Google ruled that companies who use brand names in search advertising to drive sales must be transparent about who the seller is. The court’s decision, however, left the challenge of tracking and handling this type of brand abuse with brand owners.

Depending on the actual ad found, the policy of the search engine in question, and the current ruling in the country the ad was found, the brand owner can:

Initiate a complaint procedure with the search engine in case.
Overbid competition in that specific country.
If necessary and possible, take legal action against the advertiser.

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